Navigating Social Media as a Voice Actor
Social media can be a great tool—not just to share parts of your life, but also to market yourself and your voiceover business. Platforms like LinkedIn, Instagram, Twitter, and even TikTok can help you connect with potential clients, fellow voice actors, and industry professionals. But let’s be real—social media can also feel tricky, overwhelming, and even a little intimidating.
Personally, I’ve always struggled with posting online. I’ve found myself overthinking what to share, worrying about being judged, or hesitating to post something educational in fear that someone more experienced might call me out. I’ve seen posts that rubbed me the wrong way—people confidently giving advice on things they clearly didn’t fully understand—and I’d think, What if I sound like that to someone else?
But here’s what I’ve learned: Social media is your space. You get to decide how you show up and what you post. There is no one-size-fits-all approach, and your authenticity is what makes your content worth seeing.
Start with what feels right for you. Some people love posting every day; others prefer once a month. Whatever pace works for you, go with that. Don’t let algorithms or expectations pressure you into content you're not comfortable with.
Here are a few ideas that can help you build a presence while staying true to yourself:
If a commercial you voiced just aired or a video game you were in finally released (and you’re allowed to talk about it!), post about it! These moments give people something to celebrate with you—and show potential clients that you’re actively working in the field.
One of the best ways to use social media is to provide value to your audience. That could mean tips for other voice actors, insights about the industry, or answers to questions clients might have—like how rates work, what “usage” means, or why hiring a professional voice actor matters. Valuable posts spark engagement and show that you know your stuff.
A simple photo of your booth or a video of you recording a spot can go a long way. What might feel mundane to us as voice actors—like setting up for a session or taking direction live—can be really fascinating to people outside the industry. Even a peek at your home setup can be eye-catching. I’m currently working on posting a behind-the-scenes clip from a live-directed session to show people what it’s really like. It’s content that educates and entertains.
If you’re like me, you might hear that inner voice saying things like, “No one wants to see that,” or “Why would anyone care?” But here’s the truth: that voice isn’t helping. Instead of worrying about how others will perceive your content, try shifting your mindset. Think of your profile like your personal gallery. You’re decorating your own digital space—something that reflects you. You don’t have to perform for anyone.
And remember, you don’t have to post controversial or critical takes to get attention. In fact, I personally avoid negative or argumentative posts because they can lead to unnecessary conflict or give people the impression that you’re difficult to work with. Your presence should be professional, positive, and aligned with your values.
You’re not in a race. Social media is a long game, and it’s okay to take your time with it. Post when you have something to share. Post when you feel good about it. Be kind to yourself. The most important part is showing up in a way that feels authentic to you.
Social media doesn’t have to be perfect, and it definitely doesn’t have to be scary. Use it as a tool to showcase who you are, what you do, and what you care about. Whether it’s a behind-the-scenes look at your booth, a personal win, or a helpful tip—your voice matters both behind the mic and online.
Start small, post when you’re ready, and remember: You don’t have to be an expert to provide value. You just have to be yourself.