If you’ve ever wondered how to find more voiceover work without relying only on auditions, direct marketing is the answer.
Direct marketing for voice actors means reaching out to potential clients yourself: through cold emails, phone calls, or even LinkedIn messages—to offer your voiceover services. Instead of waiting for opportunities to show up on casting sites, you’re taking control and connecting directly with video production companies, ad agencies, game developers, and more.
This approach is especially powerful if you feel like you’re not getting enough auditions or you want to diversify the kind of projects you work on. Direct marketing opens the door to new relationships and long-term clients.
As a male Latino voice actor who works in both English and Spanish, direct marketing has been especially valuable. Not only does it allow me to showcase my versatility, but it also helps me connect with clients who need bilingual voiceovers for commercials, explainers, or educational content.
The first step is choosing the type of voiceover work I want to market myself in. Most often, I focus on commercial voiceovers, but I’ve also reached out to indie game developers and explainer video companies.
From there, I’ll usually start with Google searches like “Los Angeles video production companies” or “advertising agencies in Miami.” I check their websites, find contact information, and then craft a personalized email.
Personalization makes a huge difference. Voiceover buyers are people too, and seeing their name in the greeting builds a connection right away. A generic “Dear Sir/Madam” is easy to ignore, but an email that feels personal is more likely to get read.
Once I send out an email, I add the contact to my CRM (Customer Relationship Management tool). I track whether they’ve responded, if we’ve worked together before, or if I need to follow up.
Follow-ups are where direct marketing really pays off. I’ve had clients respond months after my first email simply because I stayed consistent. Direct marketing is about being top of mind—so when a production company needs a voice actor, they think of me first.
For voice actors, direct marketing is more than just sending emails; it’s about building relationships. By reaching out to clients directly, you’re showing initiative, professionalism, and reliability. Over time, this creates opportunities that casting sites and auditions alone can’t guarantee.
If you want to grow your voiceover business, direct marketing is one of the best ways to take control of your career.